This post was kindly sponsored in partnership with Bead & Reel.
It’s no easy feat shopping for someone with ethical – ahem, discerning – taste. It can quickly go from “I’ll just google eco-friendly scarves” or “vegan soy candles” to a downward spiral of, “Well, which ethical cause to I shop for?” “Do they care more about empowering garment workers? Or would they rather have mass-produced faux fur as long as a furry friend isn’t harmed? Maybe, if you’re really lucky, they’re trying not to buy anything new. In which case, you’ll need to roll up your sleeves and go vintage sleuthing.
If you don’t know what this requires, please eat a solid breakfast and prepare to sift through troves of unkempt bins for a rare chance at something in their size. That is, if you can find the size tag at all. But chances are before you do any of this, you’ll consult the web thinking you can find something online. Then – BAM – you discover the environmental cost of two-day shipping. Oy.
At this point, your ethical gifting ambitions have you as frustrated as someone typing “I” on an iPhone.
Thankfully, my LA-based vegan gal pal behind the online boutique Bead & Reel is solving this holiday woe with one brilliant gift box. It’s packed with six goodies fit for anyone on your list. Buy it for you or a lucky friend. Heck, you could even unpack it and give out each item to your crew as separate gifts.
Whatever you choose, watch me unpack it and discover just why it’s so grand.
What Makes Bead & Real So Rad?
First and foremost, it’s a curated marketplace of design-minded fashion and accessories. But Bead & Reel really stand out because it allows shoppers to search “by ethic” with a selection of 15 categories like artisan made, fair trade, zero-waste, vegan. or made in the USA.
Personally, I shop here a lot. Not only because the clothes speak to my personal style but because the site is expertly categorized and detail-oriented. I also love the depth of the product descriptions. They start with the brand’s story and, if you choose, you can go deeper. For instance, if you’re checking out this dress you might wonder why a synthetic like polyester was used instead of a natural fabric? Well voila, click the next tab and Bead & Reel has answered that for you. No consulting Google.
In addition to beautiful clothes, Bead & Reel publishes thoughtful content on its blog (most often penned by the founder herself, Sica Schmitz) and is also a pioneering force in the sustainable fashion scene in LA, as is evident by Sica’s work orchestrating the Fair Trade Fashion Show.
Style, brains, and business. No wonder Bead & Reel curated the best ethical box of the season!
In this video, I talk about the importance of reducing your environmental footprint when washing your clothes. The care part of the garment cycle is an area that we tend to forget about as we nonchalantly toss our laundry in the machine or haul it to a city service (looking at your Manhattanites), checking it off our list for the day. But we have so much control over garment care as opposed to production, where it’s up to brands and suppliers to make ethical decisions. Why not exercise your right to eco-living here?
In addition to the laundry products in this gift box, if you’re interested in improving your home care or dry cleaning habits check out these posts: