Shop Now

Pour Rosé, Wear This Scarf: Wyilda Redefines Sustainable Luxury

Posted on

This post was kindly sponsored by Wyilda of Norden. 

I had a little garden party of one last week. The reason for the occasion was this lux scarf by Wyilda of Norden. Wyilda is a new brand out of Scandinavia with a soft, peoetic nature and a firm grasp on modern luxury. In this review, the pictures do the talking.

wyilda-sustainable- scarf-1
Wyilda’s 18 m/m silk twill drapes like ripples of buttercream

When Petra, Wyilda’s co-founder, reached out to me about collaborating I hopped over to their website and got swept away in a dreamscape of music and hauntingly beautiful video. This was like nothing I had seen before.

There’s a definitive cache of luxury around the brand.  Wyilda has seized onto the sensible Scandinavian thing that’s so in right now, but their version of it feels new, fresh, different. The prices do reflect this with the scarves coming in at 1890 Swedish Kronas (about $230 USD), but if you’re in the market for one special scarf, let this be it.

Design on point

With Scandinavian design surging in popularity, I have an inkling that Wyilda is on the cusp of infiltrating the US market. The brand is still in its early phases and sold at three brick and mortar stores right now, only one of which is in the US. This is your chance to get your hands the one-of-a-kind prints first. Chances are, you’ll probably be the only gal wearing it unless you bump into me!

wyilda-sustainable-scarf-kasi-martin-model
Wyilda Norden
The ‘Spring Roar’ style ties crisp for an alternative look

Why is it worth the investment?

The quality of the silk – bar none. Silk is already an enduring fiber (try a burn test!) and Wyilda goes the extra mile to ensure a luxury standard. They use thick binding to stitch their hems, unlike most scarves on the mass market, which are left raw edged or cheaply bound. The silk itself is thick and drapes fluidly. Check out Wyilda’s ‘Crafts’ section on this page to learn more about the quality and authenticity.

The prints are also insanely unique. Go for Spring Roar if you’ve got a wedding or garden event (like me), Distant Land if you want a year-round piece, Dancing Foxes if you crave more edginess or Reflections of Self if don’t play by style rules. View them all here. Even better: Wyilda doesn’t use any AZO’s, APEOs or formaldehyde chemicals to achieve the saturated colors in their prints.

If you concerned about care, my scarf held up well to steaming. You also won’t have to dry clean it much, if at all, if you follow my guide about responsible home care.

All in all, this thing is like a fancy wall painting auctioned at Christie’s, albeit in a much smaller box. Consider me spoiled.

 

wyilda-sustainable- scarf-9
Sustainable lux has me smiling

Ethics to back it up

Sure, it’s luxury, but Wyilda doesn’t skimp on ethics. The two founders, Petra and Hanna, are on a mission to spread the egalitarian Nordic work and labor standards into less regulated markets. They acknowledge this is a lofty ambition and are starting small by looking inward at their own supply chain.

But the proofs in putting this on paper right?

They back up their words by supporting the AWAJ, a notable foundation in Bangladesh that has helped to settle thousands of disputes regarding wages, overtime, holidays, and maternity leave in hundreds of factories for garment workers. Wyilda donates five percent of each purchase to their mission.

Other noteworthy ethics:

  • Certify that! Wyilda prints information about its suppliers and manufacturers on each scarf, all the way down to the sub-contractor level. You’ll find out about the packaging, thread, hem, hangtag, fabric, and even the care label! This attention to detail something new I haven’t seen from a brand in this space before.
  • No nasties. Zero use of chemicals in the dying or manufacturing process.
  • Luxury mulberry silk. The thickness of the silk twill and silk chiffon scarves is 18 m/m and 12 m/m, respectively
wyilda-sustainable- scarf-7
Okay, but also serious because this is a proper scarf.

EXCLUSIVE PROMO CODE!

USE: peahen for 10% off until July 31st!

Luxury on your terms: Wyilda offers free standard shipping worldwide. 

Photography: Brandon Hill

Purse: Khbeis

Dress: Thrift, Buffalo Exchange 

Earrings: ARO

How I Collaborate with Brands

When a post is sponsored it means I was gifted the item in the review and was compensated fairly for my time writing, editing, and hiring professional photography.  This does not impact my review. I have chosen to review this brand because it fits my aesthetic standards and I would wear it myself. The thoughts I provide here are 100% my own candid opinion. The sponsorship fees help me keep the lights and continue to seek out the most modern, sustainable brands and put them on your radar first.

1 Comments

  1. Claire Dartigues says:

    Wahou ! This scarf is so elegant and the print is so pretty ! I would clearly see that beautiful scarf with one of our clutches made in end of rolls from French Couture brands. To know more about it https://clairedartigues.com/

Leave a comment

Your email address will not be published.