Clean Beauty Alternatives to Seven Viral Trends

Scrolling through Instagram or “beautytok” without encountering GRWM videos and influencers touting the latest beauty trends and must-haves is impossible. From glowy serums that promise glass skin to tools claiming salon-quality results at home, beauty trends have a way of pulling us in. But before you hit “buy now” it’s worth pausing and taking a closer […]
Blog – Beauty
Beauty Beauty
Why Plastic Recycling is a Lie & Clean Beauty Brands to Support

Only 5-6% of U.S. plastic waste was recycled last year. Here’s what goes wrong and what to do about it. Plus, low-plastic, clean beauty finds.
Why Is Eco-Beauty So Expensive?

Jacalyn Beales tells us about eco-beauty, why it’s pricier, and shares some of her favorite brands.
Beyond Virgin Synthetics: The Future of Man-Made Fabrics

Two approaches promise to replace fossil-fuel synthetics—but which one could actually scale to build a sustainable future for fashion?
Skip The Beige – Why Low-Buy Is The New Green Flex

You don’t need another haul to feel whole. The low-buy movement offers a gentler, wiser way to consume—and trades scarcity for self-worth.
How to Avoid Fashion Greenwashing: Be Aware of These 7 Tricks

Even for savvy consumers, spotting fashion greenwashing can be challenging. Here are the tactics brands use to dodge the truth, so you can make decisions that align with your intentions.