I started Peahen Studio to bring a sharp, grounded voice to fashion reform. For nearly a decade, I’ve been investigating the industry’s ethics, sustainability, and all the ways it tries to spin a good story. My work has been featured in Glamour, Texas Monthly, Sourcing Journal, TEDx, South by Southwest, and the American Fashion Podcast—always with one goal: to cut through the noise and make sustainable fashion make sense.
My reporting has taken me deep into the systems and science shaping fashion’s future—covering textile recycling programs, breakthroughs in fiber innovation, and the promise (and pitfalls) of agricultural crops like hemp. I’ve unpacked the environmental costs of synthetic fabrics, tracked the companies pioneering closed-loop production, and explored how rural farming communities are being reshaped by the demand for sustainable textiles. These stories have connected me with the makers, scientists, and entrepreneurs pushing the industry toward real change.
Over time, my reporting evolved into something more hands-on. I began curating and selling secondhand and vintage pieces—and wearing mostly secondhand and slow fashion myself—and I saw a pattern: most people want to dress with intention, but life, time, and mixed messages from the industry make it unnecessarily hard. So I turned my nights of research into days spent helping women find their style formula, work with what they own, and make smart, slow, and secondhand updates.
My own style is shaped by my Italian heritage and a love of Milanese fashion’s polished ease, blended with an eye for the current zeitgeist. It’s timeless at its core, but with an artful, visionary streak—playing with sculptural shapes, rich color, and unexpected touches that keep it fresh and alive.
Now, I split my time between investigative fashion journalism and personal styling—serving clients in Austin, Texas, and virtually around the world. I also style editorial and commercial shoots for slow fashion brands, translating their values into visuals that resonate.
Whether you’re here to read, shop, or get styled, Peahen Studio is your shortcut to a conscious wardrobe that actually works—and a fashion industry that’s better for all of us.
Follow along at @peahen.studio.
I’m a journalist by training and a creative by chromosomes, with a career that bridges investigative reporting, brand storytelling, and campaign strategy. My work spans national and local publications, mission-driven brands, and nonprofits—always with a focus on ethics, sustainability, and clear, compelling narratives.
Currently, I focus on reporting for the apparel industry, digging into supply chain issues, demystifying sustainable production, and covering the intersection of agriculture and fashion—including fiber crops like hemp. My bylines include Texas Monthly, Sourcing Journal, The Revelator, EcoCult, Mochni, StyleWise, and more.
On the brand side, I’ve:
Written content and email campaigns for Credo, a beauty marketplace setting the standard for clean products.
Researched ethical issues and authored blog content for Axiology, a vegan and cruelty-free beauty brand.
Managed a national fashion campaign for Fair Trade USA, producing a mini-magazine, editorial content, and press materials during my two-year tenure as Head of PR.
Created content for Whole Foods Market, contributing to its Sourced for Good initiative, highlighting ethically and sustainably sourced products.
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